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Draft Beto

Draft Beto 2020 was created with the intent to draft Beto O’Rourke for a presidential run. Through merchandise, awareness campaigns, coalition building and merch we fundraised on behalf of O’Rourke.

Title graphic for the Draft Beto campaign. Shows vision, hope, and looking to the future. Shared by Beto's campaign staff.

 

Created Draft Beto website & Instagram, built 2,000+ organic, highly engaged, mission-driven followers.

 

Designed, sourced, and fulfilled merchandising infrastructure & requests for all global orders. Placed strong emphasis on sustainability, with 80% recycled packaging, biodegradable tape. All products manufactured in a zero-waste facility, union printed & made in the USA.

 

Created & implemented complete cross-platform branding and marketing strategy for campaign.

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